Mason Kingsbury

Hi, 

 

I'm Mason, 

 

I'm a Virgo and I enjoy long walks on the beach.

I'm a British-born Kiwi guy based in Melbourne, Australia.

I also like words.

Love them in fact. 

Beautiful bodacious words. Pulsating plumpy sorts of words. Short, sharp and stabbing sorts of words. Extravagantly eccentric sorts of words. 

No matter their shape or size, all words have their place.

Some words would solve the puzzle, others would solve it better. 

I love the challenge of finding the perfect word out of an ever increasing 1,025,109.8 candidates. I gave it a Google search (verb). Who let "lolcat" in anyway?

Clever advertising is great to crack.

 

However, I also believe that brand innovation is the next generation in clever advertising.

 

Nothing gets me going more than discovering a problem and solving it using a well known brand.

For me, product innovation is advertising that can't be switched over, skipped or easily ignored.

I hope I haven't lulled you into a comatose tedium.